Reference
Advertising glossary
Understand the core objects and metrics used in AgentixFLO
The glossary defines campaign hierarchy, delivery, cost, conversion, return, creative, and Visitor Intelligence terms as they appear throughout the product
What this workspace includes
- Campaign, ad group, and ad
- Impressions, clicks, CTR, and CPC
- Conversions, CPA, value, and ROAS
- Visitor, identity, journey, pixel, and audience
Complete workflow
- 1
Open the glossary
Find the term shown in the workspace
- 2
Read its scope
Note whether it applies to a campaign, period, or visitor
- 3
Return to the source view
Interpret the value with its filters
- 4
Compare consistently
Use the same definition across reports
How records and settings behave
- Metric labels remain consistent across supported views
- Values depend on connected sources and periods
- Hierarchy determines the scope of a metric
Working effectively
- Check date range and currency
- Compare like-for-like objects
- Use business outcomes alongside platform metrics
Keep the correct context
Confirm the active organization, agency, client, site, or record before making a change. The name shown in the workspace identifies where the result will be saved.
Frequently asked questions
Where should I start with Advertising glossary?
Find the term shown in the workspace
When is my work saved?
Metric labels remain consistent across supported views
How do I confirm the result?
Return to the related list or detail view and review its current status. Hierarchy determines the scope of a metric