Plan and create
Creatives and creative runs
Generate and organize advertising concepts and variants
Creatives is the client asset library, while a creative run preserves the brief, progress, concepts, and completed outputs from a generation workflow
What this workspace includes
- Creative library and filters
- Run brief and formats
- Concept board and variants
- Completed output actions
Complete workflow
- 1
Start a run
Choose the client, offer, audience, and format
- 2
Set direction
Provide the visual and messaging brief
- 3
Review concepts
Compare generated approaches and variants
- 4
Continue with an asset
Open Editor or use the asset in Launcher
How records and settings behave
- Each run preserves its own inputs and outputs
- Completed assets remain in the client library
- Agency creative views can summarize eligible client work
Working effectively
- Generate around a clear campaign concept
- Compare readability at placement size
- Keep approved variants organized
Keep the correct context
Confirm the active organization, agency, client, site, or record before making a change. The name shown in the workspace identifies where the result will be saved.
Frequently asked questions
Where should I start with Creatives and creative runs?
Choose the client, offer, audience, and format
When is my work saved?
Each run preserves its own inputs and outputs
How do I confirm the result?
Return to the related list or detail view and review its current status. Agency creative views can summarize eligible client work