Visitor Intelligence
Visitor Intelligence overview
Connect website activity to visitors, companies, journeys, and audiences
Visitor Intelligence organizes collected site activity into anonymous visitors, identified people, company context, chronological journeys, and reusable audiences
What this workspace includes
- Activity overview
- Visitors and identified people
- Companies and journeys
- Audiences, pixel, and identity settings
Complete workflow
- 1
Start with Overview
Review recent client activity
- 2
Choose an identity level
Open Visitors, Identified, or Companies
- 3
Inspect behavior
Use Journeys for ordered page and event activity
- 4
Build an audience
Turn relevant criteria into a reusable group
How records and settings behave
- Collected activity is client-scoped
- Identity enrichment appears when qualifying signals are available
- Audiences evaluate records against saved criteria
Working effectively
- Verify the pixel before analysis
- Use date context when comparing activity
- Treat available identity as context for relevant follow-up
Keep the correct context
Confirm the active organization, agency, client, site, or record before making a change. The name shown in the workspace identifies where the result will be saved.
Frequently asked questions
Where should I start with Visitor Intelligence overview?
Review recent client activity
When is my work saved?
Collected activity is client-scoped
How do I confirm the result?
Return to the related list or detail view and review its current status. Audiences evaluate records against saved criteria