Plan and create
Launchpad
Turn a business goal into a structured campaign starting point
Launchpad gathers the offer, audience, objective, and direction needed by later planning, creative, and launch workflows
What this workspace includes
- Campaign objective and offer
- Audience direction
- Channel recommendations
- Handoffs to planning and production
Complete workflow
- 1
Set the objective
Choose the business outcome to support
- 2
Describe the offer
Add the product, service, or promotion
- 3
Define the audience
Review who the campaign should reach
- 4
Continue the work
Open Ad Planner, Creatives, or Launcher
How records and settings behave
- Launchpad output belongs to the active client
- Recommendations use saved client context
- The result guides later work without creating a live campaign
Working effectively
- Use one primary objective
- Include timing and geographic scope
- Review the direction before creating assets
Keep the correct context
Confirm the active organization, agency, client, site, or record before making a change. The name shown in the workspace identifies where the result will be saved.
Frequently asked questions
Where should I start with Launchpad?
Choose the business outcome to support
When is my work saved?
Launchpad output belongs to the active client
How do I confirm the result?
Return to the related list or detail view and review its current status. The result guides later work without creating a live campaign