Visitor Intelligence
Audiences
Build reusable groups from behavior and identity criteria
Audiences turns visitor intelligence into a saved definition that can support analysis and compatible activation workflows
What this workspace includes
- Audience list
- Behavior and identity conditions
- Estimated or current membership
- Activation context
Complete workflow
- 1
Define the use case
Choose the campaign or analysis goal
- 2
Add criteria
Select meaningful identity or behavior conditions
- 3
Review membership
Check the resulting definition and size
- 4
Use the audience
Choose a supported downstream workflow
How records and settings behave
- Membership changes as records meet the criteria
- Each audience belongs to the active client
- The saved definition can be reused
Working effectively
- Start with a clear activation goal
- Avoid criteria so narrow they lose usefulness
- Review membership as traffic changes
Keep the correct context
Confirm the active organization, agency, client, site, or record before making a change. The name shown in the workspace identifies where the result will be saved.
Frequently asked questions
Where should I start with Audiences?
Choose the campaign or analysis goal
When is my work saved?
Membership changes as records meet the criteria
How do I confirm the result?
Return to the related list or detail view and review its current status. The saved definition can be reused