Launch and optimize
Keywords
Review search targeting terms and performance
Keywords provides the search advertising view of terms, match context, status, and outcome measures
What this workspace includes
- Keyword table and filters
- Campaign and ad group context
- Search performance metrics
- Status and targeting details
Complete workflow
- 1
Choose the campaign
Open the relevant search campaign context
- 2
Filter terms
Narrow the list to the question you are answering
- 3
Compare performance
Review cost, clicks, conversions, and related metrics
- 4
Act in context
Use supported campaign controls for selected changes
How records and settings behave
- Availability depends on connected search advertising data
- Metrics follow the selected period
- Keyword records remain attached to their platform structure
Working effectively
- Evaluate intent as well as volume
- Review conversion context before cost alone
- Keep naming and grouping coherent
Keep the correct context
Confirm the active organization, agency, client, site, or record before making a change. The name shown in the workspace identifies where the result will be saved.
Frequently asked questions
Where should I start with Keywords?
Open the relevant search campaign context
When is my work saved?
Availability depends on connected search advertising data
How do I confirm the result?
Return to the related list or detail view and review its current status. Keyword records remain attached to their platform structure