Measure and automate
Analytics
Analyze campaign outcomes across channels and periods
Analytics is the working performance view for comparing spend, delivery, conversions, and return across the active client
What this workspace includes
- Performance summary
- Trend charts
- Channel and campaign comparisons
- Date and scope controls
Complete workflow
- 1
Choose the period
Set a range appropriate to the objective
- 2
Review totals and trends
Understand the broad result
- 3
Compare contributors
Inspect channels and campaigns
- 4
Open the source
Continue into campaign detail when action is needed
How records and settings behave
- Analytics reflects connected data for the client
- Filters change the displayed scope
- Metrics use the selected date range
Working effectively
- Compare against the campaign objective
- Use consistent attribution context
- Investigate changes at campaign level
Keep the correct context
Confirm the active organization, agency, client, site, or record before making a change. The name shown in the workspace identifies where the result will be saved.
Frequently asked questions
Where should I start with Analytics?
Set a range appropriate to the objective
When is my work saved?
Analytics reflects connected data for the client
How do I confirm the result?
Return to the related list or detail view and review its current status. Metrics use the selected date range