Launch and optimize
Ad groups
Review targeting and delivery groups inside a campaign
Ad groups organize audience, placement, bidding, and delivery settings beneath a campaign and above individual ads
What this workspace includes
- Ad group list
- Targeting and delivery context
- Budget or bid context
- Links to individual ads
Complete workflow
- 1
Open a campaign
Choose the campaign whose structure you need
- 2
Review its groups
Compare delivery and targeting
- 3
Open a group
Inspect the ads and settings beneath it
- 4
Update through the supported control
Verify the resulting status
How records and settings behave
- Changing level narrows metrics to the selected group
- Groups remain attached to their campaign
- Available controls follow the connected platform
Working effectively
- Use clear group naming
- Avoid comparing groups with different objectives as equivalents
- Check audience overlap when relevant
Keep the correct context
Confirm the active organization, agency, client, site, or record before making a change. The name shown in the workspace identifies where the result will be saved.
Frequently asked questions
Where should I start with Ad groups?
Choose the campaign whose structure you need
When is my work saved?
Changing level narrows metrics to the selected group
How do I confirm the result?
Return to the related list or detail view and review its current status. Available controls follow the connected platform