Communication
Unsubscribe behavior
Record and honor recipient email opt-out preferences
The public unsubscribe experience lets a recipient update campaign email preference, and the CRM uses that state in later supported communication
What this workspace includes
- Public opt-out page
- Recipient identification
- Preference update
- CRM email status
Complete workflow
- 1
Open the unsubscribe link
Use the link from a supported message
- 2
Confirm the request
Complete the displayed preference action
- 3
Record the state
The CRM updates the recipient preference
- 4
Honor it later
Supported campaign communication checks the status
How records and settings behave
- The preference is associated with the recipient
- The public page does not expose CRM navigation
- Later supported email respects the recorded state
Working effectively
- Keep unsubscribe links available
- Do not manually override a recorded opt-out
- Use direct communication only when appropriate and permitted
Keep the correct context
Confirm the active organization, agency, client, site, or record before making a change. The name shown in the workspace identifies where the result will be saved.
Frequently asked questions
Where should I start with Unsubscribe behavior?
Use the link from a supported message
When is my work saved?
The preference is associated with the recipient
How do I confirm the result?
Return to the related list or detail view and review its current status. Later supported email respects the recorded state