Publish and grow
Insights and site analytics
Understand traffic, page activity, and visitor behavior after publishing.
Insights summarizes measured site activity so teams can compare periods, identify useful content, and connect publishing work to outcomes.
What this workspace includes
- Traffic overview
- Page and visit activity
- Time range comparison
- Performance and conversion context
Complete workflow
- 1
Choose a period
Select the time range that matches the question.
- 2
Review the overview
Understand the broad traffic and activity pattern.
- 3
Inspect the contributing pages
Compare pages or sources where available.
- 4
Act on the finding
Update content, campaigns, or follow-up based on the observed result.
How records and settings behave
- Insights reflects collected activity for the selected site
- Changing the date range changes the displayed comparison
- New publishing and campaign activity can be evaluated in later periods
Working effectively
- Compare equivalent date ranges
- Look for sustained patterns rather than a single visit
- Connect analytics findings to a specific site change
Keep the correct context
Confirm the active organization, agency, client, site, or record before making a change. The name shown in the workspace identifies where the result will be saved.
Frequently asked questions
Where should I start with Insights and site analytics?
Select the time range that matches the question.
When is my work saved?
Insights reflects collected activity for the selected site
How do I confirm the result?
Return to the related list or detail view and review its current status. New publishing and campaign activity can be evaluated in later periods